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EiM | B2B
Using frequency sound to persuade buying strategically...(to dogs ??)
A new dog food commercial is designed to capture canine interest since it features high-frequency noises that only dogs and certain other animals can hear. The sounds are either inaudible or not consciously detected by humans.

December 29, 2011
EiM | B2B
Still using copyrighted music?!? Be Original.
Have you heard the latest news? Apparently you are now required to pay up to $200 per song if you wish to "show video or photo montages accompanied by popular love songs" at your wedding. One more reason to write your own songs...!

December 28, 2011
EiM | B2B
Why Sound Will Be Bigger Than Video!
Alex Ljung gave a talk at LeWeb 2011 in which he argued that sound will ultimately be bigger than video on the Internet. I am a big fan of contrarian thinking and argument and Alex does that very well in this talk. It's about 8 minutes long.

December 26, 2011
EiM | B2B
Annoying Music Sends Shoppers Heading For The Exits
Survey shows that many shoppers leave a store if they don't like the music; illustrates the danger of retailers leaving the sound of their brand to chance.

December 18, 2011
EiM | B2B
Pringles’ sounds off… | Chris Reed on Partnership Marketing
Pringles have been running a speaker promotion for what seems an eternity and still it makes no sense to me. The basic premise is that if you buy a number...

December 15, 2011
EiM | B2B
Audio Branding: ‘Tis the Season | Neuromarketing
Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments.

December 09, 2011